During the past month of June, I had the opportunity to assist and present my work at the 13th International Science-to-Business Marketing Conference “Cross Organizational Value Creation” in Winterthur, Switzerland. Organized by the ZHAW School of Management and Law in cooperation with the Science-to-Business Marketing Research Centre of Münster University of Applied Sciences, the conference brought together 113 experts from research institutions, industry and intermediaries (e.g. TTOs) from 24 countries to foster a powerful environment of dialog and collaboration. Thereby also building a network for future cooperation.
This international environment was a breeding place for great discussions, new connections and inspiring talks. The different conference activities, such as keynote presentations, facilitated expert panels, scientific presentations and practical workshops as well as an “Open Space Workshop“ offered a brought range of new knowledge and creative solutions. Participants took home new ideas, models, instruments and pieces of knowledge and innovation to apply in practice, either as an academic or practitioner.
Among the central topics discussed at the conference was the issue of modern collaboration relationships at the organizational and individual level. One of the outcomes was that the concept of traditional organizational borders is obsolete, thanks to the drastic transformation by information and communication systems in interlinking organizations. Due to which, a higher level of cooperation skills, flexibility and agility in value creation is required. The discussions closed the book on traditional concepts of Technology Transfer and moved towards new terms and activities. Amongst which was the more modern and broader term of Knowledge Transfer, which was characterized as bidirectional, directed by markets, customer needs, expectations, partnerships, creating value and offering mutual benefits.
I have presented my research study of the Leuphana Innovation Incubator, through which I tried to expand our understanding of formal knowledge transfer structures, by describing how various cooperation mechanisms can be institutionalized into an integrative cooperation scheme that promotes knowledge-based innovation and sustainable regional economic development. During and after the track session, I have received valuable feedback and constructive ideas in how to frame the paper and derive theoretical and practical implications.
I look forward to participating in another successful event next year at the 14th conference. For more information and updates please visit the link bellow:
See you all there,