Author Archives: Johann Bronstein

Perspectives on the 13th International Science-to-Business Marketing Conference

During the past month of June, I had the opportunity to assist and present my work at the 13th International Science-to-Business Marketing Conference “Cross Organizational Value Creation” in Winterthur, Switzerland. Organized by the ZHAW School of Management and Law in cooperation with the Science-to-Business Marketing Research Centre of Münster University of Applied Sciences, the conference brought together 113 experts from research institutions, industry and intermediaries (e.g. TTOs) from 24 countries to foster a powerful environment of dialog and collaboration. Thereby also building a network for future cooperation.

This international environment was a breeding place for great discussions, new connections and inspiring talks. The different conference activities, such as keynote presentations, facilitated expert panels, scientific presentations and practical workshops as well as an “Open Space Workshop“ offered a brought range of new knowledge and creative solutions. Participants took home new ideas, models, instruments and pieces of knowledge and innovation to apply in practice, either as an academic or practitioner.

Among the central topics discussed at the conference was the issue of modern collaboration relationships at the organizational and individual level. One of the outcomes was that the concept of traditional organizational borders is obsolete, thanks to the drastic transformation by information and communication systems in interlinking organizations. Due to which, a higher level of cooperation skills, flexibility and agility in value creation is required. The discussions closed the book on traditional concepts of Technology Transfer and moved towards new terms and activities. Amongst which was the more modern and broader term of Knowledge Transfer, which was characterized as bidirectional, directed by markets, customer needs, expectations, partnerships, creating value and offering mutual benefits.

I have presented my research study of the Leuphana Innovation Incubator, through which I tried to expand our understanding of formal knowledge transfer structures, by describing how various cooperation mechanisms can be institutionalized into an integrative cooperation scheme that promotes knowledge-based innovation and sustainable regional economic development. During and after the track session, I have received valuable feedback and constructive ideas in how to frame the paper and derive theoretical and practical implications.

I look forward to participating in another successful event next year at the 14th conference. For more information and updates please visit the link bellow:

See you all there,

Highlights from the 2014 University-Industry interaction conference in Barcelona, Spain

During the last week of April the 2014 University-Industry interaction conference in Barcelona, Spain concluded with interesting contributions from over 300 participants. On my third consecutive year, I had the pleasure to be part of this international conference, which served as a meeting and discussion forum for practitioners and researchers on university-industry innovation and entrepreneurial universities, where both theory and practice were equally emphasized. There, I had the opportunity to engage in rich dialogues with researchers, lecturers, technology transfer professionals, industry representatives, entrepreneurs and policy makers.

The science museum of Barcelona (CosmoCaixa) was the perfect venue for three days full of discussions, workshops, presentations, networking and idea sharing. The conference was hosted by the University Industry Innovation Network (UIIN), which was established in 2012 with the aim to provide a functional and inspiring resource and networking platform fostering the exchange of knowledge and information among those working in technology transfer, intellectual property and university-industry relationships.

At the event, I had the opportunity to present my research on ‘Strategic Management of Entrepreneurial Universities’, receiving valuable feedback and constructive suggestions from expert researches and practitioners in the field. During the conference many relevant studies and best practice cases were presented. Moreover, the conference allowed me to benefit from various formats such as keynote speakers, parallel tracks, workshops, round table discussion and a poster session. There was plenty of networking opportunities thanks to the variety of social events, such as a city tour, welcome reception, a tour of the Barcelona Science Park and a conference dinner.

A noteworthy and quite enriching highlight of the event was a pre-conference workshop on University-Business cooperation, which was moderated by Todd Davey and Victoria Galan Muros from the UIIN. Based on the results of the largest study on University-Business Cooperation. The project resulted in two European reports (final study report and case study report) as well as 14 national reports (see for more information), the workshop provided us with tools that helped us gain a better understanding of how UBC can be fostered, promoted and strengthened.

You can find more information about the conference on their web site, where you will find more information on the topics presented, keynote speeches, sponsoring organizations as well as relevant links.

Hope to see you there at next year’s conference. Keep up to date by visiting this link:

2012 Conference on Entrepreneurial University in Münster, Germany – Impressions

During the last week of April a wide range of scholars from all around the world, as well as business leaders and policy makers from the european sphere, got together in Münster, Germany to present and dicuss their experiences and academic work regarding Entrepreneurial Universities, knowledge transfer and university, industry and government relations.

Valuable research and interesting projects and case studies were presented, discussed and reflected upon. In general, the main topics covered challenges, opportunities and best practices on entrepreneurial activities in Universities, entrepreneurial education, transfer and incubation projects, as well as management and leadership in higher education in the knowledge economy and the increasing role played by universities in national and regional economic development.

Overall, the main consensus stressed the need for encouraging an “entrepreneurial spirit” at all levels and all activities in our higher education institutions (HEI). Even though we have many european examples of successful knowledge transfer and entrepreneurship initiatives, as well as some “flagship” entrepreneurial universities, such as University of Tweente in the Netherlands; there was widespread agreement on the need to further work on the transformation and development of our european universities into more entrepreneurial organisations. European universities can learn and emulate many of the successful iniviatives from other regions, such as North America and Asian, which in general portrait a more developed “entrepreneurial culture” in their HIE.

If you want more detailed information about the conference, follow the link bellow to the web site. There you will find valuable information on the topics presented, keynote speeches, sponsoring organisations, etc. This link, lets you download the presentations from keynote speakers and conference participants

Finally, please follow up on updates on this blog or on their website regarding information about next year’s conference date and location.